Apple has proved it can keep going from strength to strength with each device it releases, as new data has shown that the iPad Air has had a much stronger adoption rate than the iPad 4.
Data analytics company Fisku has recorded the iOS tablet market share, and noted that the iPad Air is at 3.62% just 38 days after launching. This is exactly twice as much as the iPad 4 had over the same timeframe – 1.81%. We’ve taken a screenshot of the data (see above) but for the full figures, check out the Fisku website. As you can see from the graph, the iPad 4’s adoption rate increased pretty steadily up until the 33rd day of being released, when it had a sudden increase. In comparison, the iPad Air has grown at a much faster rate from day one.
The figures also show that the iPad 2, Apple’s most basic tablet, is maintaining the biggest share of the iOS tablet market, currently at 35.5%. The iPad 4 currently has 21.7% of the market, but it’s expected to gradually lose ground to the newer iPad over time. It’s impressive to see that so many people are willing to buy an expensive tablet so soon after release, showing that Apple tablet fans are still as dedicated as they ever were.
However, things aren’t quite so strong in the iPhone market. The iPhone 5S had been pretty much matching the iPhone 5’s adoption rate, until the 75th day after release. The iPhone 5 had a sudden surge in sales which the iPhone 5S did not, probably due to the Apple smartphone’s popularity at Black Friday last year. The iPhone 5C is trailing behind the other two smartphones, but we’ll have to see how much of a difference the Christmas sales make. Keep your eyes on those Fisku figures – they make for pretty interesting reading.