Facebook is reportedly developing a VIP app to cater to the needs of its celebrity users.
There’s been no official announcement yet, but according to AllThingsD, the social network site has been testing out the potential VIP app with just a few of its famous clients. The app would allow celebrities to more easily manage their fan responses to their posts whilst on a mobile device. They would also be able to see what the social response is to what they’ve been talking about.
It’d be a great idea, as Facebook wants to compete with Twitter in terms of celebrities interacting more directly with their fans. Twitter currently has kind of a monopoly on this. Celebrities like Lady Gaga or Stephen Fry have a rapport with their fans on Twitter, whereas Facebook is more just for sharing news or updates. Facebook wants to get in on this interactivity, by making it easier for celebrities to reply to what their fans are saying.
So, is this another step of Facebook trying to turn into Twitter? In recent months, we’ve seen the social site introducing hashtags and being able to @ tag people into your posts. It’s all just part of the campaign to make it a more social experience for users. Hopefully this new VIP app will make it easier for people to connect with their favourite celebrities, and for Facebook to allow famous people to share some genuinely meaningful content with their fans.
In other Facebook news, the site has today announced that it now has 24 million active users from the UK. 83% of these users accessing Facebook through a tablet or smartphone. This is great, as it shows that mobile devices are really becoming integral to people’s social media usage.