DigiTimes has published an updated release schedule for the iPad 5 and iPad mini 2. The dates are just rumours at the moment, but they point to a slightly different strategy than we’d expected.
According to the popular Taiwanese blog, the iPad 5 is next to be released, and it’s going to be available very soon indeed. Industry insiders say that the new Apple slate, which is expected to be slimmer and lighter than its predecessors, will be manufactured in July and August for a September release. DigiTimes says that Apple will make 5 million units initially, with total sales easily exceeding 8 million before the end of the year.
The iPad mini 2 is apparently going to appear in shops just in time for Christmas. DigiTimes says that it’ll be manufactured later than the iPad mini in November of this year.
Splitting the release would be unusual for the company. Apple tends to do its big unveils at the same time. However, the larger iPad is said to be selling fewer units over time, and experts believe that’s because the iPad mini is eating into its sales. By staggering the release, Apple would give the iPad 5 a head start as Christmas approaches. It would also help it to source the parts it needs.
But perhaps we’re all sick of larger tablets? Will Apple eventually have to phase out its flagship model or drastically reduce quantities on the production line? Overall, Apple’s expected to sell up to 100 million tablets in 2013, with 35% of those being minis. Not bad for a product that’s been on shelves for a matter of months.
As for features and specs, DigiTimes doesn’t report anything new. It’s still not clear whether the new iPad mini will have a Retina display, or whether Apple will release a small upgrade first and develop the Retina version for 2014.