This holiday shopping season is showing us that the mobile device is becoming popular among online shoppers. We’ve been watching mobile transactions explode across all major devices such the iPad, iPhone, and Android devices. And retailers are taking note! Retailers like Nine West are experimenting with ways to bring the mobile shopping experience in-store. One way Nine-West doing this is by issuing iPad’s to all of their sales associates. The decision by Nine West to integrate the iPad into their physical store had many different objectives. Sales associates at Nine West are able to help customers by checking inventory in real time, provide customers with reviews and other supporting product information, and even place orders for customers. This is a trend we are going to see a lot more of in 2013, and from every business sector. From retailers to manufacturers, the iPad, iPhone and other mobile devices are pointing directly into the future of online shopping.