Here is the 12 p.m. alert for Cyber Monday 2012 online sales and sales driven by mobile devices
Early Cyber Monday data is coming in from the IBM Digital Analytics Benchmark which tracks online sales from top retail websites and online transactions.
The data so far shows that Cyber Monday 2012 is having the biggest Cyber Monday to date.
One of the big factors, so far anyway, that are driving sales this Cyber Monday 2012 is the iPhone.
During the Thanksgiving holiday and into Black Friday, we saw that the iPad drove the most sales. My guess is that during Thanksgiving and Black Friday, shoppers are at home or traveling through stores and malls, so the iPad is the more convenient way to shop via a mobile device.
But for Cyber Monday 2012, the data shows that (as expected) the majority of shoppers are at work using their personal computers, and for mobile devices they are turning to their iPhone. This makes sense considering that most employees aren’t in a position to whip out a larger form factor iPad, but the iPhone makes for a perfect, smaller form factor, shopping device.
Here’s the results so far from IBM – Cyber Monday 2012
Early results indicate Cyber Monday 2012 will be a banner day for online sales which are up 24.1 percent for this same time period over Cyber Monday 2011.
Multi-screen consumers shift focus from mobile commerce to shopping from the PC while in the office
Current mobile shopping data for Cyber Monday are the following:
Mobile Traffic: The number of consumers using a mobile device to visit a retailer’s site is 22.4 percent.
Mobile Shopping: The number of consumers using their mobile device to make a purchase is at 12 percent.
The Multi-Screen shopper: The iPhone is driving more retail shopping than any other device with traffic reaching 8.7 percent versus 7.2 percent and 6.3 percent for iPad and Android respectively.
Social Sales: Shoppers referred from Social Networks have generated .2 percent of all online sales on Cyber Monday.
Today’s updates are based on findings from the IBM Digital Analytics Benchmark, the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide.