Have you read the letter yet from Apple CEO Tim Cook? It’s a short, but very humble letter that gets straight to the point of apologizing to all the Apple fans for falling short of their expectation. As Tim Cook pointed out, Apple users have a very high standard of excellence in Apple products and technology. And when iOS 6 was released, and the debacle unfolded around the new Apple maps, things went south quick.
It wasn’t just Apple maps that had (and still has) Apple users in a frenzy. iOS 6 WiFi problems continue to plague iPhone and iPad users alike who upgraded to the latest iOS.
Below is Tim Cook’s letter of apology to Apple fans for dropping the ball with Apple Maps. And oh yeah, what I found funny was that in the middle of the recommendations for alternatives, he hinted at this one small alternative you can try as well, and that being Google maps. Hilarious!
Here it is – Tim Cook’s letter in all its glory:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from theApp Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.