The only thing I guess as to why Microsoft is putting up street art ads for the upcoming Surface Tablet, which by the way is scheduled to launch on October 26th and also of which will be competing directly against the iPad Mini, is because MS wants to get people like me to write about their new tablet, share the pics, and help perpetuate a buzz. Well… ironically… it’s working because here I am writing about it – so great job Mr. Ballmer, you’re a genius!
However, the enthusiasm around Micosoft’s street art ad initiative for the Surface Tablet will more than likely be isolated to the web, because it’s a pretty sure bet that NYC officials DO NOT appreciate the street art. History shows us this isn’t the first time Microsoft has marked up the streets in NYC with its ads. Back in 2002, MS used street art to promote the launch of MSN, and again in 2010 for the launch of their Windows Phone 7. And of which, both instances brought the wrath of NYC officials and $50 fines. I guess Microsoft’s accountants are just adding the fines to their ad expense line.
Aside from the fact that NYC officials and citizens alike are probably not going to be too pleased with this, let me stay true to the blogging spirit here and continue with perpetuating the images of the Surface Tablet’s street art ads in NYC.
Images of Microsoft’s Surface Tablet street art ads in NYC
via The Verge