When Siri came out, it was a huge hit. People were going crazy over Apple’s voice activated search engine / personal assistant. The timing was perfect for Siri because its release coincided with the new iPhone 4S, which has been Apple’s most successful iPhone release to date. And then Apple released iOS 6 which opened up the door for Siri to find its way onto the iPad.
And everything was going great until…
Until Google showed up on the scene with Google Now. Now granted, Google Now was (and still is) only available on Android’s new OS called Jelly Bean. But Google’s obviously not happy with just being on Android devices – they absolute need to be on the iPhone and iPad to truly scale and “succeed”.
Google Now is, in essence, Android’s answer to Siri. But there’s one big problem (for Siri that is) – Google is the world’s most popular, informative, and sophisticated search engine in the world. Google’s search engine and associated algorithm has allowed it to become synonymous with instant information retrieval. And just any type of information, but the highest quality and most authoritative information that’s available on just about any subject of keyword you can conjure up.
With Google Now, Google is getting ready to move their search engine onto the iPad and make it 100% voice activated. Simply speak your search, or question, and Google will access their vast database of information to deliver results instantly.
Why This Spells Trouble For Siri
The reason Siri is in trouble, even with Siri being present on the iPad, is because Apple cannot come close to matching the sophistication and algorithms that drive Google search. I mean, when you think of search, do you think of Apple? Absolutely not. You think of Google. Heck, it’s arguable that Apple isn’t even part of the search conversation. And when it comes to Siri and Google Now, what we are talking about here is search – just accessed via voice commands instead of typing.
And because we are ultimately talking about a search engine, then Google rules that day.