The Kindle Fire has trumped the previous best selling product on Amazon – the Kindle e-reader. But not only has the Kindle Fire been the #1 best selling product on Amazon for the past 5 months, but it also lays claim as the best selling Android tablet on the market. Previous to the Kindle Fire, there have been a lot of Android tablets come and go as manufacturers make efforts to capture some of the tablet market share from Apple’s iPad. But even though a lot of Android tablets have come to market, the Kindle Fire has risen – literally overnight – to be the #1 best selling Android tablet.
What can we determine from the fact that the Kindle Fire has beat out the previously best selling product on Amazon, the Kindle e-reader, and all other products on Amazon?
1) Tablets are popular: without stating the obvious, tablet computers are very popular with consumers. We’ve seen this with the Apple iPad selling millions of units in the first weekend of a new launch. And we are seeing the popularity expand beyond the iPad with Android based tablets like the Kindle Fire.
2) Content is king: along with the Amazon Kindle Fire being an Android based tablet, I think more importantly it’s a device that is a doorway to Amazon’s massive content vault. With Amazon Prime members getting access to over 19 million movies, TV shoes, songs, magazines, and books – along with thousands of popular Android apps and games like Netflix, Hulu Plus, and Pandora, the Kindle Fire is a nothing short of a massive content portal.
I’m a firm believer in the fact that in order for a tablet computer to be successful, there has to be a strong content offering that accessible from that tablet. The 7 inch Kindle Fire is not, according to specs, the most souped up Android tablet on the market. In fact, a lot of the Kindle Fire complaints center around the performance of the Kindle Fire.
But despite it’s shortcomings in specs and performance, what people love about the Kindle Fire is the content accessibility. And until manufacturers can start releasing tablet computers with substantial content access, I believe the Kindle Fire will continue it’s domination in the Android tablet space.