Google’s very own Eric Schmidt sort of spilled the beans back in December when he said that ”in the next six months we plan to market a tablet of the highest quality.”
The tablet in question?
None other than the Google Nexus Android tablet.
This will be Google’s entry, officially, into the tablet space. No longer will Google simply provide an OS for tablet devices, but rather enter the space as a manufacturer, much like they have with the Google Nexus smartphone.
My short answer on that is “NO”, they will not even come close to touching the sales figures on the Kindle Fire.
And the primary reason why Google will struggle, if they do in fact release an Android tablet priced in the $199 range, is they simply do not have the content offering that tablet owners demand.
Now am I saying they have no content whatsoever to offer? NO!!! (I can hear to angry mob already…)
But what I am saying is that unless you can compete with Amazon’s content offering, you aren’t going to compete against the Kindle Fire – period.
I’ve said it before, time and time again, that tablets in the low end space of say around $199, cannot compete on specs alone – they must have a sufficient content offering. Otherwise, they will remain in the lower echelon of tablet sales.
I don’t mean to simplify this whole equation, but it’s evident when you look at a tablet like Amazon’s Kindle Fire.
You buy the tablet for only $199, but then for an additional $79 per year you get to have unlimited access to a near unlimited buffet of content – music, videos, movies, tv shows, gaming, etc…
Google can’t come anywhere close to the content offering of the Kindle Fire. And if they release something like a 7 inch Nexus Android tablet, sure they may sell a few initially, but owners are going to immediately be looking for content to consume. And if there isn’t any content that makes the users happy, that will be the end of the Nexus Android tablet competing against the Kindle Fire.
What do you think? Does Google have a shot at succeeding with the Nexus Android tablet?