Amazon has given a new spin on hot ladies in bikinis reading a Kindle device in bright sunlight.  This time, Amazon goes straight for the jugular of Apple by attacking the iPad on price.  That’s right – we all know that Kindle Fire can’t hold up to the iPad on specs, but I’ve been a very vocal supporter of the belief that tablets don’t sell on specs alone.  But this new commercial from Amazon looks to take a shot at the one chink in iPad’s armor (that’s even if we can call it a chink), and that is price.  One way the commercial emphasizes the affordability of the Kindle Fire by showing two kids playing on games on the tablet.

Here’s the commercial – let us know what you think the comments: