The Blackberry Playbook is starting to build up momentum in expectation that the tablet device can tailor itself well in the enterprise marketplace. Only a handful of people have even played around with RIM’s Playbook tablet, yet still we have increasingly higher expectations from analysts.
Playbook’s release date is expected sometime in February 2011.
One analyst, Oppenheimer’s Ittai Kidron, released sales estimates for the Playbook that stated:
- RIM will sell 100,000 PlayBook units in the fiscal fourth quarter ending Feb. 28.
- For fiscal 2012—a year from February—RIM will have sold 3.2 million units at an average selling price of $540.
- Add it up and you’ll have 3.3 million PlayBook units in the market.
Kidron went on to say about the Playbook:
If executed properly, the PlayBook could help RIM defend its enterprise leadership against intensifying competition from Apple, Android and WP7. With that said, much uncertainty remains and we’re not convinced RIM has successfully addressed its competitive smartphone gaps.