Hyundai has really raised the bar in the luxury car market here in the United States.

It has been perceived that Mercedes and BMW had a lock down on the US luxury car market and that it would be impossible for any competitor to penetrate.

I think Hyundai has definitely made a breakthrough, and the Hyundai 2011 Equus is a great example of this.

Hyundai is said to be working on a price tag of around $50,000 to $60,000 range for the American market.

Along with getting a high class luxury car in the Hyundai Equus, you’ll also get the owner’s manual on a brand new iPad.

No more large manuals that you throw in your glove box, and no more boring technical mumbo jumbo to read.

The Hyundai Equus’ owner’s manual is a highly interactive application that is exclusively available on your brand new iPad that Hyundai gives you for free when you purchase the Equus.

Here’s a video of the Hyundai Equus being introduced at a car show:

via TheAutoChannel